Post by account_disabled on Mar 11, 2024 3:21:45 GMT
Sustainability is not only economic, but also effective . . The relationship is a strategic KPI If you've read this far, you're interested in the topic, of course you're interested. So it's time to accept this: with the attribution crisis (i.e. the possibility - never truly real - of tracing every path up to conversion) paradoxically content marketing is gaining more strength . A few years ago, the scheme was this: I create content you – the public – interact with it, leaving behind cookie crumbs Thanks to those crumbs, I insert you into audiences and use them to show you my ad.
I kept it simple, of course. Therefore, the creation of that content was also and above all justified because it generated potentially interested audiences. The other part of the matter was the relationship that was generated by enter Bosnia and Herzegovina WhatsApp Number tainment and/or information. The famous " Grandmother's Sgami " (the first is from ), so to speak, did not have the aim of making you buy on casa.it but of making you aware of the brand, of establishing a relationship, of making it recognisable.
On the other hand, however, you could also create audiences on which to remarket with those who saw those videos. but it is increasingly complicated (here Gianluca Diegoli and Marco Brambilla were already talking about privacygeddon and, in hindsight, with good reason, I would say). Create the relationship Now imagine that in some time there will no longer be the possibility of tracking anything and that the contents have the sole purpose of entertaining, informing, inspiring, in a word, creating a relationship .