Post by maxrakibbd2 on Oct 3, 2023 9:05:08 GMT
Awin has something they call Awin Score. It assigns a metric to your ads based on revenue per click, conversion rate, confirmation time, and commission approval rate. I don't know exactly how it is made up yet, but I have a meeting today with someone from Awin where I can learn more details. In the end, this metric already gives us obvious clues about what interests a support. Here, as in the vast majority of advertisers, approval does not follow any clear criteria and the deadlines are too long. Here I am going to make suggestions to greatly reduce them. These are the first points of attack I'm focusing on in the first two weeks. What I still have on my list is a detailed analysis of the multichannel funnel and advertiser tracking. This will be fun. Let's see the conclusions I draw from here.
As many times when a company hires a consultant Asia Mobile Number List to help them, it is because they do not have anyone internally who is seriously in charge of the issue. Consequently the topic is a bit neglected. One of the first things I have analyzed are these: Benchmarking with direct competition : I have focused on direct competitors. I have reviewed how some present themselves and how others present themselves. For example, my client did not have the terms of use of his program published in his Awin profile. Now I have created some from scratch. Presentation in general : I have also put myself in the shoes of a support that analyzes the different advertisers in a superficial way. What is the first impression? Here I have improved and added basic aspects that were missing in the profile such as descriptions or lack of a red line in the program policy. SEO in Awin : I have searched by categories and keywords to see where my client appears when a potential support searches the Awin catalog.
He almost never appeared in the top positions. Furthermore, it is easy to improve the ranking because it is a very basic internal search. E.g. Having the keyword in the title helps appear in the first results. Updating creatives and processes Then there is one thing that will allow a great improvement of the program. It's about the use of creatives. They haven't been updated here for months (or even years). Those who have worked at some point in the world of online advertising know that over time banners “wear out” and the user no longer sees them or ignores them. In both cases the consequences are dire since the effectiveness decreases. This is why it is important to update creatives on time. To achieve this, new processes are required to do so. You must also establish an effective communication channel with the media so that the creatives can change. Its not that easy.
As many times when a company hires a consultant Asia Mobile Number List to help them, it is because they do not have anyone internally who is seriously in charge of the issue. Consequently the topic is a bit neglected. One of the first things I have analyzed are these: Benchmarking with direct competition : I have focused on direct competitors. I have reviewed how some present themselves and how others present themselves. For example, my client did not have the terms of use of his program published in his Awin profile. Now I have created some from scratch. Presentation in general : I have also put myself in the shoes of a support that analyzes the different advertisers in a superficial way. What is the first impression? Here I have improved and added basic aspects that were missing in the profile such as descriptions or lack of a red line in the program policy. SEO in Awin : I have searched by categories and keywords to see where my client appears when a potential support searches the Awin catalog.
He almost never appeared in the top positions. Furthermore, it is easy to improve the ranking because it is a very basic internal search. E.g. Having the keyword in the title helps appear in the first results. Updating creatives and processes Then there is one thing that will allow a great improvement of the program. It's about the use of creatives. They haven't been updated here for months (or even years). Those who have worked at some point in the world of online advertising know that over time banners “wear out” and the user no longer sees them or ignores them. In both cases the consequences are dire since the effectiveness decreases. This is why it is important to update creatives on time. To achieve this, new processes are required to do so. You must also establish an effective communication channel with the media so that the creatives can change. Its not that easy.