Post by account_disabled on Dec 23, 2023 9:44:44 GMT
Intended to develop the company's notoriety among new targets and to generate business or at least leads (new contacts, forms, quote requests, etc.). In this case, we will seek (and this is the difficulty) to attract traffic via content, by addressing the needs to which we respond rather than by communicating about our offers. If no one knows an offer exists, it won't be searched and no one will come to the site. If, on the other hand, instead of communicating about an offer that no one knows about, we communicate about the problems it solves or the needs it meets, we will be able to make ourselves visible to those who have these difficulties and attract traffic.
The manager told me: That he is not a digital marketing specialist, that he knows nothing Email Data about it and that he does not understand much about it, That in his agency, his interlocutors use technical words whose meaning he is not sure he fully understands, That he is not able to explain to me concretely what his agency does, apart from being asked which keywords he wanted to position himself on, That he is not capable of valuing the work of his agency and knowing whether the services are correct or not, That he doesn't even know how to measure the effectiveness of the actions put in place. In summary, he has a site and he does SEO because he was told he had to do it.
I meet many leaders during my conferences and training, and I think that this case is not a special case. I can't tell him more at the moment, so I suggest I call him back a few days later to give him feedback after analyzing his site and what I can perceive of his strategy using the Big tools. Data we use. The manager's company positions itself on the events market. It offers services to companies, associations, unions, to organize conferences, trade fairs, seminars, etc. in its space. To carry out this type of audit, we use different Big Data tools available on the market (these are not our tools). And here, the observation is, in my opinion, overwhelming: The site is not very authoritative. Domain authority is an essential point, especially when positioning yourself in a competitive market.
The manager told me: That he is not a digital marketing specialist, that he knows nothing Email Data about it and that he does not understand much about it, That in his agency, his interlocutors use technical words whose meaning he is not sure he fully understands, That he is not able to explain to me concretely what his agency does, apart from being asked which keywords he wanted to position himself on, That he is not capable of valuing the work of his agency and knowing whether the services are correct or not, That he doesn't even know how to measure the effectiveness of the actions put in place. In summary, he has a site and he does SEO because he was told he had to do it.
I meet many leaders during my conferences and training, and I think that this case is not a special case. I can't tell him more at the moment, so I suggest I call him back a few days later to give him feedback after analyzing his site and what I can perceive of his strategy using the Big tools. Data we use. The manager's company positions itself on the events market. It offers services to companies, associations, unions, to organize conferences, trade fairs, seminars, etc. in its space. To carry out this type of audit, we use different Big Data tools available on the market (these are not our tools). And here, the observation is, in my opinion, overwhelming: The site is not very authoritative. Domain authority is an essential point, especially when positioning yourself in a competitive market.