Post by account_disabled on Feb 19, 2024 7:33:25 GMT
Use Location-Based Negative Keywords: Use the Search Terms Report to see which keywords are triggering your ads and add unnecessary keywords as negatives. For example, if you run a car dealership in Istanbul but your ads are triggered by searches for “car dealers in Ankara,” add “Ankara” to your negative keyword list to prevent your ads from being triggered by subsequent searches for Ankara.
Use bid adjustments to lower CPA: If you're using a manual latestdatabase.com bid strategy, you can apply bid adjustments that will make Google earn more or less money per click when you show your ad to a user in a specific position. In the Places section, you'll see a bid adjustment column where you can apply a negative or positive percentage on top of your original keyword bids for the selected domain.
For example, if you know you're more or less likely to get high or low returns from consumers in a particular city, clicks from those areas may have a different value to you. These bid adjustments help you customize your original keyword bid accordingly. This will help you get the most bang for your buck (in other words, lower your CPA) because you'll be able to avoid more expensive clicks from less popular domains your business serves.
Use bid adjustments to lower CPA: If you're using a manual latestdatabase.com bid strategy, you can apply bid adjustments that will make Google earn more or less money per click when you show your ad to a user in a specific position. In the Places section, you'll see a bid adjustment column where you can apply a negative or positive percentage on top of your original keyword bids for the selected domain.
For example, if you know you're more or less likely to get high or low returns from consumers in a particular city, clicks from those areas may have a different value to you. These bid adjustments help you customize your original keyword bid accordingly. This will help you get the most bang for your buck (in other words, lower your CPA) because you'll be able to avoid more expensive clicks from less popular domains your business serves.