Post by account_disabled on Mar 2, 2024 10:12:36 GMT
The first concerns being known, the second about being appreciated. Only in this way will you be able to say you have an established Brand Identity. What is the brand? Although it is often confused with the logo or name of your establishment, the reality is slightly different. The brand identifies a concept that goes beyond a mere definition and incorporates the emotional perception that can create public appreciation, decreeing the success of the business (the restaurant in this case). The concept of brand is closely linked to that of identity. How long did it take you to get your restaurant to its current level? When you express a slogan that indicates for example.
Ristorante da Giuseppe, founded in 1969" it means that everything emotional Brazil WhatsApp Number Data that has been present in these 50 years of activity the customer must find in the brand, capable of integrating tradition, experience and culture. The brand is the brand, an imprint that indicates the reputation of your restaurant, understood as the idea that the public has of your restaurant. The combination of name, logo, sign, symbol, colours, graphics and writing identify the brand, an element that allows you to differentiate yourself from your competitor by transmitting a message of emotion, tradition and authenticity of your cuisine. The brand must be thought about, evaluated, because it will hardly be able to be changed over time, unless starting from scratch.
Special brainstorming sessions are carried out to evaluate the possibilities, studying a name, a logo, a message, providing a brand image that must be coordinated. This is Brand Identity. However, we have another concept, namely Brand Equity which is expressed with the value of the brand. What should your restaurant brand evoke? Obviously it depends on the type of restaurant, but in general a brand should evoke trust, security, values, emotions, uniqueness, authenticity. A restaurant with a winning and successful brand should embody at least these characteristics in order to have an established and appreciated Brand Identity.
Ristorante da Giuseppe, founded in 1969" it means that everything emotional Brazil WhatsApp Number Data that has been present in these 50 years of activity the customer must find in the brand, capable of integrating tradition, experience and culture. The brand is the brand, an imprint that indicates the reputation of your restaurant, understood as the idea that the public has of your restaurant. The combination of name, logo, sign, symbol, colours, graphics and writing identify the brand, an element that allows you to differentiate yourself from your competitor by transmitting a message of emotion, tradition and authenticity of your cuisine. The brand must be thought about, evaluated, because it will hardly be able to be changed over time, unless starting from scratch.
Special brainstorming sessions are carried out to evaluate the possibilities, studying a name, a logo, a message, providing a brand image that must be coordinated. This is Brand Identity. However, we have another concept, namely Brand Equity which is expressed with the value of the brand. What should your restaurant brand evoke? Obviously it depends on the type of restaurant, but in general a brand should evoke trust, security, values, emotions, uniqueness, authenticity. A restaurant with a winning and successful brand should embody at least these characteristics in order to have an established and appreciated Brand Identity.