Post by account_disabled on Mar 10, 2024 4:31:55 GMT
Key takeaways from the article: In the post-COVID-19 period, market analysis turns out to be doubly important : customers' needs, desires and priorities change, and the very composition of your target audience could change as a result Manage your budget by prioritizing the customer . Be present: develop a contact strategy that is continuous and capable of offering real value and support to your customers, new and loyal Adapt your web presence by optimizing all your online platforms . Focus on your eCommerce website and make it as functional, complete, intuitive and responsive as possible: a point of sale with nothing to envy of physical points of sale The COVID-19 virus pandemic is not only a crisis that is proving to be longer-lasting than expected, but a structural crisis of the entire global economic and commercial system.
However, let's take a step back and look at this very difficult moment in Germany Phone Number an academic way... Perhaps it will make you smile to think that the word "crisis" comes from the Greek krísis , "choice" . A meaning that could give us a little hope in these hard times, right? According to scholars in the sector, on an economic and commercial level, the arrival of COVID-19 did nothing but accelerate by about 5 years the processes that already existed and were slowly making their way into our lives. We're talking about the shift in buyer preferences from physical stores to eCommerce platforms . Now, therefore, we need to make the right choices, without putting it off. In this article we will see some strategies for producing a crisis-proof eCommerce marketing plan.
What's happening in the COVID-19 pandemic crisis Know your new target audience An effective eCommerce marketing plan starts from the general concept of good marketing A human-proof eCommerce marketing plan A website that meets your eCommerce goals Time of crisis, time of choices marketing-post-covid-19 What's happening in the COVID-19 pandemic crisis IBM, the oldest and largest IT company in the world, shares new data in relation to the macro changes brought about by the COVID-19 pandemic. We are talking about big numbers regarding the eCommerce boom. By 2020, IBM expects a decline in physical stores of 60%, compared to a growth of 20% in online stores. Analyzing the period in question by quarter, IBM also notes a change in the types of goods purchased. Goods deemed "non-essential" by buyers recorded a 25% drop in sales in the first quarter of the pandemic, and 75% in the second.
However, let's take a step back and look at this very difficult moment in Germany Phone Number an academic way... Perhaps it will make you smile to think that the word "crisis" comes from the Greek krísis , "choice" . A meaning that could give us a little hope in these hard times, right? According to scholars in the sector, on an economic and commercial level, the arrival of COVID-19 did nothing but accelerate by about 5 years the processes that already existed and were slowly making their way into our lives. We're talking about the shift in buyer preferences from physical stores to eCommerce platforms . Now, therefore, we need to make the right choices, without putting it off. In this article we will see some strategies for producing a crisis-proof eCommerce marketing plan.
What's happening in the COVID-19 pandemic crisis Know your new target audience An effective eCommerce marketing plan starts from the general concept of good marketing A human-proof eCommerce marketing plan A website that meets your eCommerce goals Time of crisis, time of choices marketing-post-covid-19 What's happening in the COVID-19 pandemic crisis IBM, the oldest and largest IT company in the world, shares new data in relation to the macro changes brought about by the COVID-19 pandemic. We are talking about big numbers regarding the eCommerce boom. By 2020, IBM expects a decline in physical stores of 60%, compared to a growth of 20% in online stores. Analyzing the period in question by quarter, IBM also notes a change in the types of goods purchased. Goods deemed "non-essential" by buyers recorded a 25% drop in sales in the first quarter of the pandemic, and 75% in the second.