Post by account_disabled on Mar 14, 2024 5:05:08 GMT
For example, on the topic of car insurance, Internet users type expressions like “cheap car insurance”, “online car insurance”, “young driver car insurance”, etc. These requests are all subjects that can be addressed through a succession of contents an SEO article to find low-cost insurance coverage, another to help prospects understand how an online subscription works, etc. . The choice of the main term to use is not random. It is important to analyze the positioning of the different keywords and select the most relevant to your strategy popular terms (backed by a large search volume), but not too competitive either (to have a chance of position yourself on it).
In this sense, it can pay off to swap keywords that are too generic for “long tail” expressions , which are less searched for, but have greater conversion potential. For example, avoid “car insurance”, for which it is very BTB Directory difficult to obtain results, and prefer a related query such as “how to cancel car insurance”, which is highly sought after without being too competitive, but which promises to position your content at the end of the conversion tunnel.
Define the SEO article objective You have a subject and a keyword to work on. Now, think about what purpose your SEO article should serve . What are you trying to say to your readers? What questions do you aim to answer? What added value will you bring to them? With this in mind, it is essential to understand the search intent behind the chosen query. If we take the example of “how to cancel car insurance”, the intention is quite clear the Internet user wants to obtain concrete information about the steps to follow to close their contract – so this is precisely what you need offer it in your content, taking into account the variety of possible situations (cancel in the event of sale of the vehicle, cancel to change insurer, etc.
In this sense, it can pay off to swap keywords that are too generic for “long tail” expressions , which are less searched for, but have greater conversion potential. For example, avoid “car insurance”, for which it is very BTB Directory difficult to obtain results, and prefer a related query such as “how to cancel car insurance”, which is highly sought after without being too competitive, but which promises to position your content at the end of the conversion tunnel.
Define the SEO article objective You have a subject and a keyword to work on. Now, think about what purpose your SEO article should serve . What are you trying to say to your readers? What questions do you aim to answer? What added value will you bring to them? With this in mind, it is essential to understand the search intent behind the chosen query. If we take the example of “how to cancel car insurance”, the intention is quite clear the Internet user wants to obtain concrete information about the steps to follow to close their contract – so this is precisely what you need offer it in your content, taking into account the variety of possible situations (cancel in the event of sale of the vehicle, cancel to change insurer, etc.